TAG Heuer is fully embracing smart watches, with the launch of its new second-generation connected watch, the Connected Modular 45.
Elsewhere, a deluxe set includes a grade 5 titanium watch, lugs, brown leather strap, Heuer- 02T tourbillon mechanical module, an extra black rubber strap will start at $17,000 not including Value-Added Tax (approximately £13,907). You can get the watch customized on request with modules, horns, bracelets and buckle options for hundreds of stylish design combinations, including 30 watch dial options. The main watch module comes in silver or black (11 designs), and the straps are available in leather, titanium, rubber, or ceramic material with different colors. But there are certain now-standard smartwatch features like Global Positioning System and heart rate monitoring that are conspicuously absent.
The 45-mm watch module features a 1.39-inch AMOLED display covered in 2.5-millimeter-thick sapphire glass. The battery is expected to last more than 24 hours, and the case will offer water resistance up to 50 meters.
The watches are available from Tag Heuer boutiques, a selection of retailers and from the brand's website, and are on sale from US$1,650. Rubber bands are the cheapest, while you can select diamond-encrusted bands and a titanium finish for the watch face to push the price past $6,000. A microphone built into the watch will enable voice activation. Let's dive into what TAG Heuer plans to unveil tomorrow. In response, the company has doubled down on the luxury part of the Connected line with the ability to swap out many different pieces on the watch body to match your needs.
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The all-metal watch also comes with Wi-Fi, Bluetooth, GPS, Near Field Communication and yes it supports NFC based payment via Android Pay. TAG says it isn't just the watch heads that can be removed - the watch is more flexible, too.
Tag Heuer has been a surprise success story of the Android Wear smartwatch space.
Smart watches haven't really caught on, but that hasn't stopped Tag Heuer from doubling down and releasing a sequel to 2015's TAG Heuer Connected. It's called the Connected Modular, and if you were hoping the price was coming down this year you should probably stop reading now. Some of its manufacturing partners have also come out with smartwatches that run on Android Wear 2.0 straight out of the box.
If you are living in US, UK, Hong Kong, Australia, Europe, Malaysia, and Singapore, then you can buy it right now.