It's no surprise, then, that the company has the future in mind - but the fact it's going lower-end with a mobile VR headset is an interesting direction for the company to take, albeit one which should play to its strengths.
As reported originally by CNET, HTC's chief financial officer Chialin Chang indicated the company would be looking to follow up the Vive's success with a complimentary device aimed at mobile VR users. The latest announcement most clearly underlines HTC's transition into a VR-oriented company, especially as its core smartphone business continues to struggle.
HTC is now working on a VR mobile solution that will be compatible with the company's latest flagship smartphone - the U Ultra.
If that's the case, it'll be more like the LG 360 VR.
Cnet speculated that the new VR product might fill the gap between affordable VR technologies that require only a simple headpiece and high-end VR systems that run on powerful PCs.
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From this, we can imagine a Gear VR or a Daydream style product. But he did not go into further details, or whether the device would be shipping anytime soon. The main reason for this discrepancy: Samsung's unit sold for less.
Despite the fact that HTC is a big name in the mobile space, the company has so far stayed out of the mobile VR game that's now occupied by the likes of Google and Samsung.
Chia-Lin Chang, President of the Smartphone and Connected Devices Business, has revealed that HTC will attempt to turn things around in 2017 by releasing fewer devices with greater profit margins.
But the device won't be as simple as the Samsung Gear VR, which relies entirely upon the smartphone for computing purposes.
Rumors have started to emerge, describing the mobile virtual reality headset as independent from a smartphone, with its own CPU, while retaining compatibility with smartphones for additional functions like operating as a controller.